It was absurd to continue calling it the Big 10 with the addition of PSU. It will be even more absurb once Nebraska joins. it's time to bite the bullet and entirely re-brand the conference. I suggest an EDSBS contest to rename the Big 10 to something more reflective of its new reality.

Winner will receive some cured pork belly and an elephant's ear at a midwestern state fair of the winner's choice.

My own submission is:

The Mellancamp and Seger, Slow, Strong yet Eager conference.

Whoever it was that suggested Corn and Rust as the two division names, already has that part of the contest more or less sewn up.