Forget your dueling op-ed columnists. Dismiss everything you think you know about message board battles. Kentucky and Loovll are taking this fight TO THE AIR, SON:
The latest salvo comes from UK, back-to-back winner in the football matchup. Drive by selected billboards around the state, including one not far from the UofL campus on Interstate 65, and tune to the right radio frequency, and you'll hear the UK fight song blaring from your radio.
...yeah, we don't actually see the problem here, or the potential for any real fun, because who in Louisville colors is going to go hunting for the fight song on their radio dial? Wouldn't it be much more effective for fans and foes alike if the billboards were motion-activated and blared at cars who passed, regardless of affiliation? You'd pay for a premium cable channel that consisted of nothing but a webcam pointed at this apparatus, and you know it, if only for the chance of seeing Kragthorpe amble up in his truck and slowly, deliberately drive into it, over and over and again.