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ESPN'S OMBUDSMAN: WHAT EXACTLY IS THE POINT?

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Take a read here of George Solomon's column as ESPN's ombudsman. After I was done reading it I was wondering what exactly is the point of all this? I guess his role is to see things he doesn't really like stylistically and tell us about them. Can he fix anything or is he just as powerful as us bloggers who are sick of things like ESPN Hollywood and Nick Lachey taking a job better suited for us?