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GREAT MOMENTS IN COACHING SHILLING: BEAR BRYANT SAYS CALL YOUR MAMA.

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We've been looking for this ad for the better part of five years. It's been a Holy Grail of sorts, the source of countless internet searches, a few frantic calls to extremely confused corporate offices, and a largely ineffective sifting through of the internet. For the most part, we'd forgotten about it completely after giving up toward the end of last season to look for something easier to find like the West Virginia Mothman or Rick Reilly's hymen.

This is another installment in life's multi-part lesson about how to get what you're looking for, and the answer is the same as ever: stop looking. Someone posted it to Youtube in April. The legend around the ad is that Bryant was supposed to say "Call your mama," but then ad-libbed the last line, and thus sending South Central Bell's stock through the roof and countless men running crying to the phones in a rush to obey the commands of the Man-Pope of Alabama.

At long last: The South Central Bell Ad where Bear Bryant demands that you call your mama.

The man could sell bacon in Mecca and bicycles to quadraplegics.