Anything easy ain't worth a damn: if you can somehow quote Woody Hayes while doing a participatory journalism story about jumping into a freezing lake in late November in Ohio, you're doing student journalism right.
Points awarded for: the oddity of jumping in while clad in a full suit, the shaming of OSU offensive lineman Alex Boone, who gets shown up by the reporter here, and in the selection of atttractive interviewees. We like it when attractive people get on camera. It keeps the barbarians at the gates when they think every American is too pretty to kill.