Buffalo has a D-1 football program, which you may not have known unless you're fond of the "baby seal clubbing" game in NCAA 2007--the one where you take, say, Florida (hanging strong at an A) and pit them at home against the football equivalent of a mayfly...like Buffalo, for example. To combat their image problem--having none, that is--they've embraced rebranding the mascot you probably didn't know existed.
This has to beat the old one--whatever, em, that was. This represents improvement despite the bull possessing a septum piercing, which is soooooo 1993 of him. Yet Devil Grad and other Miami Hawk Talkers also couldn't help but notice a slight similarity to another famous logo: