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GAMEDAY DITCHES COMMERCIALS

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REVENUE WILL STILL BE HAD

Shanna Lockwood-USA TODAY Sports

Gameday will be running the first hour with as few commercials as possible this year in order to accommodate the hardcore fan not interested in waking up for the nine o'clock hour only to have Geico ads pumped into their bleary eyeballs. That is largely good news. It means more room to meander, and unlike almost every other discussion show on TV you want Gameday to wander a bit. It would also be great if they could just keep a TV on the set piping in the early EPL games, since we know Fowler's watching it anyway, and oh look, we just left this on in the background for you. NBC can't even afford lawyers at this point. It'll be cool, trust us.

The great challenge in going commercial-free is recouping lost ad revenue.

Racinleecorso_medium

Challenge: met. Thank you, wearable sponsorship!