If you're a traditionally less-than-top team in the Big 10, ACC, Big 12, Pac-12, the calls might already be coming in. Silver-tongued SEC suitors, eager to wine and dine you into a non-conference game. But you are not a piece of meat, Kansas. You have worth and value, Wake Forest. And you are a strong and beautiful team that deserves - nay, DEMANDS - respect, Utah.
So don't just jump into bed with the first team that calls you up. Get to know them first. Make it clear you expect this to be a relationship, and a relationship means both parties give and take. Is there talk about a "neutral site" game that's really at the Georgia Dome? RED FLAG. When your discussions turn south, do they try to get you to hush by offering you $400,000 to just go ahead with the game? Do they only want to hang out at their place and refuse to play you at home? Why? Are they embarrassed? Is Ross-Ade Stadium not good enough for them and their fancy friends?
That's not okay, and you know it's not what you want. A meaningful interconference relationship has room to grow and develop, to turn into something deeper. Maybe - and this is just maybe, don't put pressure on the other team by bringing this up too soon - it ends up being a rivalry game.
Look at what Iowa and Iowa State have. Don't you want that for yourself?