BE A DUDE

Steve Addazio is an agent of change. A catalyst to push your formerly stagnant program to new and dizzying heights. He's an innovator, and he knows that sometimes a team needs a simple but effective rallying call. That rallying call for Boston College in 2013?

BE A DUDE.

And what being a dude is is being a baller. You know? Just being a real baller. Just being a dude.
Be great. Be a baller. Be great at what you are. Just don't be average.

- Steve Addazio, Head Coach, Boston College Football, A Job For Which He Is Paid Actual American Dollars

But to Be A Dude, you have to know what's Dude and what is Not Dude. Fortunately, with the help of Resident Dude Martin Rickman, we have some helpful examples:

DUDE: Skullcandy headphones
NOT DUDE: iPhones

DUDE: Easy Mac
NOT DUDE: Snakes smaller than six feet

DUDE: Bruce Willis
NOT DUDE: Kale

DUDE: This awesome kiosk in the mall where they have these mini helicopters for like thirty bucks
NOT DUDE: Cuticles

DUDE: Freakonomics, bro
NOT DUDE: Carousels

DUDE: Aim 'n Flame lighters
NOT DUDE: Belgium

DUDE: G SHOCK watches
NOT DUDE: Moleskine notebooks

DUDE: Pool parties
NOT DUDE: Frank Spaziani's Twitter account

DUDE: Meatball subs
NOT DUDE: The Toyota RAV4

DUDE: Crying when struck by an emotionally poignant moment, like the birth of a child or Mufasa's death
NOT DUDE: Alternating current

DUDE: Con Air
NOT DUDE: Forgetting to signal when changing lanes or making a legal right turn on red

DUDE: Hang gliding
NOT DUDE: Hot air balloon rides
REALLY NOT DUDE: The Hindenburg

DUDE: Thank You cards
NOT DUDE: Coffee table rings

DUDE: Air hockey
NOT DUDE: Hepatitis A

DUDE: M*A*S*H
NOT DUDE: Renting a carpet steamer

DUDE: Kandinsky
NOT DUDE: Yoko Ono

DUDE: Those belts that have bottle openers on them
NOT DUDE: Places without access to potable water