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HEADLINE WRITING 101

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Picture 7

Note to future headline writers: always rely on understatement in favor of overstatement when making your case, just like this savvy copywriter did. It beats "Execs Strafe ABC Offices After TCU/Cincy Announced for BCS Title Game" any day. Other possibilities in the same vein include "8.2 Earthquake Tickles Tokyo Residents," "AIDS Slight Problem For Local Prostitutes," "Double Murder A Concern For Two Specific Locals," "Serial Killer Described as 'Outgoing,'", "Blind Pedestrians Pose Safety Hazard on Busy State Highway," and "Local Tannery's Odors A Topic of Discussion For Community."

(From the DMN.)