WHAT COULD GO WRONG?
This will end in tears, since large events in the city of Atlanta have a pretty solid history of success at convincing you no one should ever congregate in groups of twenty people or more for any reason ever. Bill Curry hitting up the Ca$h Money promo playbook is superb, though, as if he'd waited his whole life to throw out $10K at a football game, watch people in the stands fistfight and rip each other's shirts off for the money, and then leave the club to get in his yellow Lambo and spin donuts in the parking lot. Hit the bass switch, listen to the hoes holler, B-Curr don't curr, still be a icy baller.
We should have someone there to film this, yes?
UPDATE: Of course it's not cash, and they did it last year with vouchers. It was all surprisingly tame.