EXCELLENCE IN MARKETING: HFCS BELT EDITION

We like the way the Mike the Tiger looks hesitant and worried in this context.
“Hey, now. Just take it easy. You weren’t actually thinking about eating me, were you? Like you can’t even name a single thing besides sugar and flour that this is made of, right? There’s no telling what kind of Korean factory runoff is actually in this yellow dye. You could whip it out to piss tomorrow, throw a cigarette in the shitter afterwards and–BOOM! There goes your house, you, and your dog, and you’ll think, just seconds before you’re disincorporated, “Hey, I wonder if whatever’s in a Pop-tart turns human urine into a potent, flammable explosive?” The answer would be yes, but it’s too late, and now your gluttony and love of packaged food has cost you everything, you complete and utter asshole.
Consider an apple? Yes, a delicious apple instead, or perhaps any other Pop Tart out of the box rather than me.”
Photo HT: J-Money.









1
Holly says:
The Clemson pop-tarts crumble into nothing before you even take them out of the shiny wrapping.
October 7th, 2008 at 12:17 pm
2
Ryno says:
Can you buy Team specific boxes?
That is to say, if I bought a Tennessee box, would one taste outstanding and the rest leave me utterly disappointed?
October 7th, 2008 at 12:26 pm
3
tzubear says:
Why put decals of CAl or BC on there? This promotion isnt offered outside the mason dixon line.
Must be to incite locals into chants of EESSSS EEEEEE SEEEEEE SPEEEEEED
October 7th, 2008 at 12:33 pm
4
meatybob says:
Actually, I would bet the all-natural sugars, fats, and oils are probably worse for you than the artifically developed dye.
I see no Nebraska logo? I guess “sucking ass strawberry” must not be a popular flavor.
October 7th, 2008 at 12:35 pm
5
Holly says:
brownsugarandcinnamonain’tnothincomparedtoknowshonARP
October 7th, 2008 at 12:39 pm
6
Them Oklahoma says:
Though, given that this week gives us the first Saturday in October, I denounce any inch given to Pacific Life University of texas, I will say this: “Oklahoma! flavored Pop!Tarts…why not eat the whole box!”
WARNING: Kellog’s ™ Corporation asks that you see a doctor if you have consumed a whole box over the course of a regular season. Possible side effects include, but are not limited to: Choking, Puking down your leg, Academic ineligibility. Advertisement, thoughts, or the presence of Burlington Coat Factory stores or related goods have been known to induce cleptomania after the consumption of “Oklahoma!” flavored Pop! Tarts
October 7th, 2008 at 12:44 pm
7
Big Jon says:
A College Football Pop-Tart featuring….Arizona?
Theeeyyy”rrrrrre Terrible!
[/tony the tiger]
October 7th, 2008 at 12:45 pm
8
Signal to Noise says:
The Cal Pop-Tart tastes good for about the first half and then makes you want to puke after you’ve finished it.
October 7th, 2008 at 12:47 pm
9
Noel Devine's Gold Teef says:
WVU Poptarts:
“Warning: may cause choking, impaire decision-making ability, and/or induce shitting the bed.”
October 7th, 2008 at 12:52 pm
10
beerbaron says:
Your subtle digs at LSU have not gone unnoticed. Please be aware that Mike the Tiger is not intimidated by his likeness being devoured via Pop-tarts. Rather, once the consumer inhales said likeness, that person will feel the sudden urge to drink himself to the brink of liver failure and hurl obscenities at all opposition, including but not limited to Gators and Gator-fans. Be forewarned that the only way to alleviate such abuse is to entice said persons with more alcohol, fried foods, and numerous scantily clad women.
Good luck.
October 7th, 2008 at 1:00 pm
11
WhiteSpeedReceiver says:
Would an Illini Pop Tart get better and better every bite?
October 7th, 2008 at 1:01 pm
12
CincySooner says:
Michigan-flavored pop tarts: Still mediocre… even when you open them up and spread out the filling.
Mizzou-flavored poptarts: overall a very nice snack… unless you are double-fisting with an Oklahoma poptart, in which case it tastes like boogers.
October 7th, 2008 at 1:02 pm
13
Them Oklahoma says:
9-
WARNING: Store West F-cking Virginia flavored Kellog’s Pop! Tarts ™ in a dry space between 50-75 degrees. Keep WVU Pop! Tarts away from women and children. Exposing WVU Pop! Tarts to sofas, love seats, and other such multiple seat, plush furniture, may cause prompt said seating devices to combust.
October 7th, 2008 at 1:04 pm
14
Great Caesar's Ghost says:
@ #10 – Don’t forget the corndogs.
October 7th, 2008 at 1:07 pm
15
gbr b-ry says:
anyone else spit on their mizzou pop tarts or is that just me?
October 7th, 2008 at 1:08 pm
16
CincySooner says:
SEC Poptarts: 20% faster toasting time than the leading brand.
Syracuse Poptarts: Sets your toaster on fire.
October 7th, 2008 at 1:16 pm
17
blon says:
Pop tarts? Who eats those nasty things?
Now this is something so much better…
http://img369.imageshack.us/my.php?image=collegiateemail16xb6.jpg
October 7th, 2008 at 1:19 pm
18
WhiteSpeedReceiver says:
Iowa pop tarts cost more per bite than any other one.
October 7th, 2008 at 1:25 pm
19
Ted Ginn did Everythin' says:
The Maryland, Notre Dame and Kansas versions come with just the frosting.
October 7th, 2008 at 1:27 pm
20
ChasingMizzou says:
That Mike the Tiger looks like it was eyeball’d on there by a bad tattoo artist.
October 7th, 2008 at 1:33 pm
21
TheMightyErik says:
USC tarts – whole box is awesome except for one that tastes like someone shit a 3AM Denny’s meal into it
tOSU tarts – exclusive warning on box cautions consumers NOT to mix tOSU tarts with any tart not affiliated with the Big 10 or serious consequences to include violent gagging, choking and shitting of beds
F$U tart – has answers to numerous course exams printed on every wrapper
KU and Maryland tarts – contain about 7000 more calories per serving to sustain… nevermind… that’s just cold
October 7th, 2008 at 1:47 pm
22
Der Schatten says:
Maryland PopTarts. Open one box and there will be 10 inside. Another box may have 2. But, one thing’s for sure, you’ll always be glad when you’re done with them.
And, bonus fact, the box for the NC State poptarts tastes better than the pastries inside.
October 7th, 2008 at 1:53 pm
23
Flatlander says:
@ meatybob – the Nebraska version was considered unfit for public consumption.
I’m assuming when you eat the Oklahoma version, you cough it up at the very end. Just a hunch.
October 7th, 2008 at 1:56 pm
24
Unhappy Monkey says:
Warning: Pregnant women, the elderly, and children under 10 should avoid prolonged exposure to Mike the Tiger Pop Tarts.
Caution: Mike the Tiger Pop Tarts may suddenly accelerate to dangerous speeds.
Mike the Tiger Pop Tart contains a liquid core, which, if exposed due to rupture, should not be touched, inhaled, or looked at.
Do not use Mike the Tiger Pop Tarts on concrete.
Discontinue consumption of Mike the Tiger Pop Tarts if any of the following occurs:
itching
vertigo
dizziness
tingling in extremities
loss of balance or coordination
slurred speech
temporary blindness
profuse sweating
or heart palpitations.
If Mike the Tiger Pop Tart begins to smoke, get away immediately. Seek shelter and cover head.
Mike the Tiger Pop Tarts may stick to certain types of skin.
When not in use, Mike the Tiger Pop Tarts should be returned to its special container and kept under refrigeration. Failure to do so relieves the makers of Mike the Tiger Pop Tarts, Kellogg’s Products Incorporated, and its parent company, General Mills, of any and all liability.
Ingredients of Mike the Tiger Pop Tarts include an unknown glowing green substance which fell to Earth, presumably from outer space.
Mike the Tiger Pop Tarts has been shipped to our troops in Saudi Arabia and is being dropped by our warplanes on Iraq.
Do not taunt Mike the Tiger Pop Tart.
October 7th, 2008 at 1:56 pm
25
The Song of Hiawatha Francisco says:
The Notre Dame Pop Tart disappears if you turn it sideways.
October 7th, 2008 at 2:18 pm
26
blon says:
UT grads do not eat pop tarts. Too low-brow.
I’m also sure that The University of Texas charged way too much money for Kellogg’s budget to license the logo use. We earn 8 million plus a year in marketing/merchandise.
October 7th, 2008 at 2:46 pm
27
yoyofutbawl says:
As HFCS is the State Food of Tennessee, I’m very amazed that big ol Orange T ain’t on the box.
October 7th, 2008 at 2:55 pm
28
TheMightyErik says:
A ‘taint’ on the box?
October 7th, 2008 at 3:09 pm
29
Delicious Pundit says:
I guess the Syracuse logo would be on a box of cupcakes.
October 7th, 2008 at 4:31 pm
30
twogreattastes says:
Props on the Happy Fun Ball reference, Unhappy Monkey.
October 7th, 2008 at 4:36 pm
31
kleph says:
the alabama pop tart is far better than anyone expected but doesn’t have time for this shit.
October 7th, 2008 at 8:52 pm
32
PJ from NU in SF says:
The Northwestern Pop-tart costs twice as much as the Michigan Pop-tart, is usually served frozen, and you really hope that brown filling is supposed to be chocolate.
October 8th, 2008 at 10:02 am
33
dvilledawg says:
#11– one thousand pop tart cocktails!
uga poptarts–10 scrumptious, impressive poptarts.
2 stinkers.
October 8th, 2008 at 5:08 pm