Normally when we see the image of an animal advertising for a place serving cooked pieces of that animal, a bit of cognitive dissonance kicks in and spoils the whole show for us. A pig advertising for a barbecue place is the worst, since the pig usually looks so happy to be the asshole porcine Quisling selling out his brethren for better slop.
For some reason, this Texas tailgating necessity escapes that quease, probably becase a.) it rocks balls, and b.) the cow looks appropriately confused, as in "What's that smell? OH GOD IS THAT---NOOOOOO!!!!!"
When our alien carnivore overlords make these in human shapes, have the courage to laugh before you're thrown on the grill, earthling.