Comments on: BEER COMMERCIALS HAVE ALWAYS SUCKED

By: Saurian-Henry

Saurian-Henry — Sun, 13 Apr 2008 05:01:47 +0000

As a 12-year veteran of the consumer propaganda industry I can see that you have an untrained eye, or rather ear, for great advertising.

The key to unraveling the “mystery” of this advertisement is in the “voice over” (what the unseen announcer says):

“The best never comes easy. That’s why there’s nothing else like it.”

You see, the fine folks at Anheuser-Busch are telling you that, like a white offensive lineman who wasn’t drafted until the 7th round, they have to work really hard to make Budweiser Light “the best”. It’s a metaphor.

The beauty of this “spot” (that’s what we experts call commercials) is that you can change the football player for a construction worker, a coal miner, or any other man who works in manly profession. We refer to this quality being “campaignable”.

Campaignable ideas are great because once the client is sold on it, all you have to do to collect your hefty monthly retainer is plug in new situations to the same formula. That leaves a lot of time for smoking weed and playing foosball.

By: intellidouche

intellidouche — Fri, 11 Apr 2008 14:15:38 +0000

insert Scmitts Gay here:

http://www.funnyhub.com/videos/pages/snl-schmitts-gay.html

By: hunglikehussain

hunglikehussain — Fri, 11 Apr 2008 14:03:59 +0000

Dee has some advice for those who enjoy their “45″ too much.

http://www.youtube.com/watch?v=i4qRxvZbV2Y&feature=related

Still smooth after all these years.

By: Out of Conference

Out of Conference — Fri, 11 Apr 2008 13:54:36 +0000

^^^
Insert “like” between little and Robert if you feel the need.

By: Out of Conference

Out of Conference — Fri, 11 Apr 2008 13:53:59 +0000

He looks a little Robert Ulrich’s version of Rocky Bleier in the movie about Bleier.

By: Stephen

Stephen — Fri, 11 Apr 2008 02:27:35 +0000

How have two people beaten me to Billy Dee? Those did rock.

http://www.youtube.com/watch?v=0pK5HmuCMBM

By: WarCardinals

WarCardinals — Fri, 11 Apr 2008 01:38:57 +0000

It’s only missing the quintissential high five at the end.

By: Roaminggator

Roaminggator — Thu, 10 Apr 2008 23:24:40 +0000

Not much has changed after all these years. The content has little to do with the product.

By: Albino Tornado

Albino Tornado — Thu, 10 Apr 2008 23:22:14 +0000

Pony cleats! Kickin!

By: Nick

Nick — Thu, 10 Apr 2008 21:52:31 +0000

damnit, with Billy Dee

By: Nick

Nick — Thu, 10 Apr 2008 21:52:06 +0000

Except Colt 45 ads will Billy Dee, they work every time