BEER COMMERCIALS HAVE ALWAYS SUCKED
The ad doesn’t even attempt to solder together what beer and the ability to block someone have to do with each other, but we respect that kind of naked dialectical linkage in our advertising: no need to couch it, we like our consumerist propaganda neat.
So…they went and had beer afterwards? And then made passionate love? Kroeter, we must know what happened to you after you discovered the 190 pound offensive lineman could read.









1
Nick says:
Except Colt 45 ads will Billy Dee, they work every time
April 10th, 2008 at 4:52 pm
2
Nick says:
damnit, with Billy Dee
April 10th, 2008 at 4:52 pm
3
Albino Tornado says:
Pony cleats! Kickin!
April 10th, 2008 at 6:22 pm
4
Roaminggator says:
Not much has changed after all these years. The content has little to do with the product.
April 10th, 2008 at 6:24 pm
5
WarCardinals says:
It’s only missing the quintissential high five at the end.
April 10th, 2008 at 8:38 pm
6
Stephen says:
How have two people beaten me to Billy Dee? Those did rock.
http://www.youtube.com/watch?v=0pK5HmuCMBM
April 10th, 2008 at 9:27 pm
7
Out of Conference says:
He looks a little Robert Ulrich’s version of Rocky Bleier in the movie about Bleier.
April 11th, 2008 at 8:53 am
8
Out of Conference says:
^^^
Insert “like” between little and Robert if you feel the need.
April 11th, 2008 at 8:54 am
9
hunglikehussain says:
Dee has some advice for those who enjoy their “45″ too much.
http://www.youtube.com/watch?v=i4qRxvZbV2Y&feature=related
Still smooth after all these years.
April 11th, 2008 at 9:03 am
10
intellidouche says:
insert Scmitts Gay here:
http://www.funnyhub.com/videos/pages/snl-schmitts-gay.html
April 11th, 2008 at 9:15 am
11
Saurian-Henry says:
As a 12-year veteran of the consumer propaganda industry I can see that you have an untrained eye, or rather ear, for great advertising.
The key to unraveling the “mystery” of this advertisement is in the “voice over” (what the unseen announcer says):
“The best never comes easy. That’s why there’s nothing else like it.”
You see, the fine folks at Anheuser-Busch are telling you that, like a white offensive lineman who wasn’t drafted until the 7th round, they have to work really hard to make Budweiser Light “the best”. It’s a metaphor.
The beauty of this “spot” (that’s what we experts call commercials) is that you can change the football player for a construction worker, a coal miner, or any other man who works in manly profession. We refer to this quality being “campaignable”.
Campaignable ideas are great because once the client is sold on it, all you have to do to collect your hefty monthly retainer is plug in new situations to the same formula. That leaves a lot of time for smoking weed and playing foosball.
April 13th, 2008 at 12:01 am