BEER COMMERCIALS HAVE ALWAYS SUCKED
by Orson on Apr 10, 2008 5:08 PM EDT
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PrintThe ad doesn't even attempt to solder together what beer and the ability to block someone have to do with each other, but we respect that kind of naked dialectical linkage in our advertising: no need to couch it, we like our consumerist propaganda neat.
So...they went and had beer afterwards? And then made passionate love? Kroeter, we must know what happened to you after you discovered the 190 pound offensive lineman could read.
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Except Colt 45 ads will Billy Dee, they work every time
by Nick on Apr 10, 2008 5:52 PM EDT reply actions
Not much has changed after all these years. The content has little to do with the product.
by Roaminggator on Apr 10, 2008 7:24 PM EDT reply actions
It’s only missing the quintissential high five at the end.
by WarCardinals on Apr 10, 2008 9:38 PM EDT reply actions
How have two people beaten me to Billy Dee? Those did rock.
by Stephen on Apr 10, 2008 10:27 PM EDT reply actions
He looks a little Robert Ulrich’s version of Rocky Bleier in the movie about Bleier.
by Out of Conference on Apr 11, 2008 9:53 AM EDT reply actions
^
Insert “like” between little and Robert if you feel the need.
by Out of Conference on Apr 11, 2008 9:54 AM EDT reply actions
Dee has some advice for those who enjoy their “45” too much.
http://www.youtube.com/watch?v=i4qRxvZbV2Y&feature=related
Still smooth after all these years.
by hunglikehussain on Apr 11, 2008 10:03 AM EDT reply actions
As a 12-year veteran of the consumer propaganda industry I can see that you have an untrained eye, or rather ear, for great advertising.
The key to unraveling the “mystery” of this advertisement is in the “voice over” (what the unseen announcer says):
“The best never comes easy. That’s why there’s nothing else like it.”
You see, the fine folks at Anheuser-Busch are telling you that, like a white offensive lineman who wasn’t drafted until the 7th round, they have to work really hard to make Budweiser Light “the best”. It’s a metaphor.
The beauty of this “spot” (that’s what we experts call commercials) is that you can change the football player for a construction worker, a coal miner, or any other man who works in manly profession. We refer to this quality being “campaignable”.
Campaignable ideas are great because once the client is sold on it, all you have to do to collect your hefty monthly retainer is plug in new situations to the same formula. That leaves a lot of time for smoking weed and playing foosball.
by Saurian-Henry on Apr 13, 2008 1:01 AM EDT reply actions
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