ADVERTISING INNOVATIONS FOR GREATER GOOD OF FOOTBALL NATION
If the problem is with longer and longer games, then the problem is not, by content, the games. It's the commercials. We can't demonize them, since they're the fuel burning in the engine that dumps a positively sick amount of college football on our plate every Saturday and a few other days as well during the fall. We're not commies: the only reason we'd encourage the government to get involved in college football would be to aim nuclear missiles at Tim Tebow just to watch them stop in mid-air and watch them all fall to the ground harmlessly.

"Is he doing the flying thing again?" "I hope so. He's got no tailback to take the pressure off him."
So we thought we'd offer up our own solutions--serious and "creative"--to the issue of selling additional in-game advertising without cutting clumsily into the game itself.
The sponsored half. The oldest idea in the book, and one that should be the easiest to implement. The icon of the sponsor in one corner of the screen; the announcer's reminder every five minutes or so; and an introduction on the way in and a redo on the way out of the half. BLAMMO! Get one sponsor, or even better still, rotate multiple sponsors through the broadcast.
Utilize unused spaces for sponsors. Digital projection makes almost anything--up to and including the unbelievably tacky, FOX-ish projection of fake signs over real ones in stadiums--but judicious use of the technology by the big networks who can afford the technology only makes sense. (Especially for CBS, the most flagrant offender in the department of overlong broadcasts.)
The possibilities are truly endless. Just imagine...

Oh, MY!
Kill the 30 second ad. It's obsolete anyway, according to the New York Times. We can't see how you can get "viral" in college football without participating in a recruiting weekend gangbang, but more creative, shameless types can think of ways to work this in: rotating digital banners on the screen, more shoutouts during the broadcast, product placement. The sci-fi'er in us is envisioning digitally projected ads that cover existing stadium ads seamlessly; a pan around Ben Hill Griffin Stadium would show the viewer a Coke ad where the standing Publix ad was, for instance. This may cause ruffles with advertisers, sure, but it's a relatively seamless way of working in ads into a tight workspace.
The rotating banner. Ever watch a Premiere League game? The rotating banners fronting the wall facing the field? Get a few of those, make em portable, and put them up along the field. They're ugly, you'd only have them along the endzones, and there'd be massive problems with the schools when they came calling for their cut. But that's what you have lawyers for, man. They love to take your problems and stretch them like so much rubbery sap across a gaping hole of billable hours.
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Companies should just buy whole teams!
Tyson’s Longhorns
Wolf brand Chili Wolfpack
Big Red Import’s Sooners
Lady of the Lake’s Illin… er… redacted
Zataran’s Tigers
Jiff’s Buckeyes.
by ThreenOut on Feb 20, 2008 2:33 PM EST reply actions
Spartan’s Spartans
Trojan’s Trojans
KY Jelly’s KY Wildcats
by drogue on Feb 20, 2008 2:36 PM EST reply actions
University of Michigan Defense > Nuclear Missiles now, eh?
by The Humanitarian on Feb 20, 2008 2:37 PM EST reply actions
Logo’s projected onto the playing surface makes sense too.
AND as I have mentioned before, ads DURING play give YouTube clips value to advertisers, as their logos are viewed potentially years beyond the actual game date. This should make networks want to ENCOURAGE YouTubing their product as opposed to potentially litigating against it.
by TIGERinATL on Feb 20, 2008 2:37 PM EST reply actions
I think it makes perfect sense for America’s biggest sport to emulate the world’s biggest sport in terms of production. The sponsored half idea is brilliant. I’d much rather have the 3 Dave’s at JP/Lincoln Financial/Raycom talk about Yellawood than have to watch those commercials…
by Walrus on Feb 20, 2008 2:41 PM EST reply actions
And how about the “Chop Block of the game sponsored by ”http://www.drlikover.com/oxford_knee.html" rel="nofollow">The Oxford® Unicompartmental Knee System"
by NewAZTiger on Feb 20, 2008 2:45 PM EST reply actions
- The whole SEC just invested thousands of dollars into that.
by ThreenOut on Feb 20, 2008 2:46 PM EST reply actions
I thought that halftime already WAS sponsored.
I will say that I signed up during the Peach Bowl for my free chick-fil-a gift card, then when i went to the store with it, it didnt work. Fucking douches.
by Brian on Feb 20, 2008 2:46 PM EST reply actions
Just have every single football move sponsored.
“Stafford takes the Slim Jim Snap out of the Browning Shotgun formation, rolls to his right like John McCain for President 2008, and fires a US Air Force pass to a wide open Verizon Wireless receiver for a Charles Schwab Gain of almost 45 Miracle-Gro yards!”
by Dawg 05 on Feb 20, 2008 2:50 PM EST reply actions
Brian,
I think the halftime “commentary” is sponsored…. as in Pontiac paid to have ABSPN/CBS plaster them emblem on a 40 inch LCD while they give updates. Not the halftime itself.
It’s complicated, really.
by ThreenOut on Feb 20, 2008 2:51 PM EST reply actions
Just throw an ad in between every play. Have the announcers insert them.
“And Tebow keeps and powers down to the four! Speaking of power, you can conserve some every day by ensuring the lights are off in unoccupied rooms.” Boom! PSAs covered.
“He wings it downfield, and it’s over everyone’s head. If you want to wing it, just head on down to BW3. Good food, and good folks: BW3.”
“They’re gonna get ’em for holding here. And hey, if you want to hold off stains try Spray ’n Wash. Remove tough stains the first time with Spray ’n Wash.”
Etc.
by Biggus Rickus on Feb 20, 2008 2:51 PM EST reply actions
Put logos on the announcer’s foreheads. Make them take their clothes off and tattoo branding on their bodies. Brent Musberger could attach rolling ad space to his eyeglasses.
My best idea ever:
Naming rights for every game.
I can hear it now…Welcome to Birmingham, SEC fans, to the 2008 US Steel Iron Bowl…Welcome to Los Angeles, College Football fans, to the 2008 ND-USC game brought to you by the Friends of Barack Obama….Welcome to Columbus, Big Ten fans, to the 2008 Big Game sponsored by UAW, who reminds you to buy American…Welcome to Boise to the Idaho Potatoes game between your BSU Broncos and the Fresno State Bulldogs…So many possibilities…So many that could be funny, but I’m not thinking of them…aarrrrgh…
by Tsell on Feb 20, 2008 2:54 PM EST reply actions
What would be the potential ad cost for the rights to Erin’s bust?
by hunglikehussain on Feb 20, 2008 2:56 PM EST reply actions
While we’re at it, let’s have the Fulmer Cup sponsored by Keystone Light, Remington, Robitussin, and sweet, sweet methamphetamine.
by Ground0EastLansing on Feb 20, 2008 2:57 PM EST reply actions
#14, nice try, but the BATF already sponsors it.
by NewAZTiger on Feb 20, 2008 3:01 PM EST reply actions
Terry Bowden can do live ads for Ore-Ida Tater Tots. And-
The USCe Eat Mor Chikins
The ASU Sun Valley Idaho Devils
The Dook Blue Emu Devils
The Miami Pat O’Brien’s Hurricanes
The Tulane Jolly Green Giant Wave
The possibilites are endless for corporate America.
by yoyofutbawl on Feb 20, 2008 3:01 PM EST reply actions
. . . when they implement all these things AND continue to cut plays without cutting 30 second ads. . . we are all coming for you, Swindle.
by MST3K on Feb 20, 2008 3:11 PM EST reply actions
Mangino can do promos for quadruple heart bypass surgeons, portable defibrillators, etc.
by drogue on Feb 20, 2008 3:13 PM EST reply actions
Why is uncle Vern advertising for my favorite Chinese restaurant? Strange, seems more like a Ruth Chris kind of guy.
by hunglikehussain on Feb 20, 2008 3:30 PM EST reply actions
This week’s Alabama Game is brought to you by Nick Saban’s Grey Suit Warehouse!
http://www.youtube.com/watch?v=Bkrvtwi8tAA
By the way, Nick Saban doesn’t have time for this shit!
by MIke on Feb 20, 2008 3:31 PM EST reply actions
Bama could be sponsored by Lasik surgeons, since they’re kind of blind anyways.
by hunglikehussain on Feb 20, 2008 3:44 PM EST reply actions
The “NASCARification” of college football? GENIUS!
by Murphy on Feb 20, 2008 3:53 PM EST reply actions
Let’s just sell the naming rights to Tim Tebow. I’ve always wanted my Heisman trophy winner to have the first name O-S-C-A-R and my Heisman trophy winner to have a second name and it be M-A-Y-E-R.
by WorstFan on Feb 20, 2008 4:02 PM EST reply actions
Why stop with the announcers? You could have a patch of green-screen cloth on the players’ uniforms and rotate ads that way. Hell, you could dial it to the player – like Anthony Morelli being a billboard for Tylenol against Michigan in 2006, or any ND QB last year. Perriloux would have been perfect for Harrah’s and the like.
Hell, why not do the same thing with the coaches? Ben-gay and burma shave ads on JoePa, for instance, bail bondsmen ads on Phil Fulmer, White Castle on Charley Weis, etc. My man Pete “The Humanitarian” Carroll could alternate between
Of course Weis and Mangino would have an unfair advantage, but life is like that sometimes.
by DC Trojan on Feb 20, 2008 4:14 PM EST reply actions
finishing my though, Pete Carroll could alternate between energy drinks and UNICEF.
by DC Trojan on Feb 20, 2008 4:15 PM EST reply actions
This whole ad thing could really take off…. I imagine Arkansas games sounding like – “And Bobby Petrino signals in the play from the sideline, and remember fans, he came to Fayetteville on Delta Air’s Under the Cover of Darkness Special.. you too can flee any job you cant find your way out of just like Petrino, Go Delta, Go Hawgs!”
by beckett929 on Feb 20, 2008 4:33 PM EST reply actions
Gentlemen,
I do this for a living. I agree with #17: Trust me, this is not a pandora’s box we wish to open. Although…. I could probably score tickets that way.
Concept on, folks!
ps Shouldn’t SEC commercials only take about 28 seconds with our speed advantage?
by dogtown gator on Feb 20, 2008 5:16 PM EST reply actions
Who needs ads? Tubs can just stand on the sidelines holding a bag of Golden Flake and Urb can hold a bottle of Simply Orange. Problem solved.
by Last Dragon on Feb 20, 2008 5:32 PM EST reply actions
Those are all great ideas, so none of them would ever be implemented let alone considered.
In Spaish, Mexican, Argentine, and other soccer leagues they superimpose digitally onto the TV screen what look like those scrolling ads on either side of the goal- kind of tricky to explain if you haven’t seen it, but they can do that as well AS LONG AS NONE OF THAT SHIT IS ON THE FIELD OF PLAY. I can’t handle a giant FedEx down & distance arrow superimposed over the field every play. Keep that shit to the side.
by Kanu on Feb 20, 2008 6:26 PM EST reply actions
Welcome to LSU……brought to you by Fleet Foot Bail Bonds……when you or your players need to get out of jail…..fast !
by Mr Pelican Pants on Feb 20, 2008 11:46 PM EST reply actions
‘Fans we remind you the next time youre being sued for breach of contract, do what Rich Rodriguez does, give Schiester and Fraud Legal Council a call… they dont get paid unless you win!’
which is also inevitable going to lead to -
‘There we see Rich Rodriguez on the sidelines, and fans remember, when you need to pay a huge debt, give Cash Time Title Loans a call.. a home phone and a car title can get you the money you need! Cash Time Title Loans, found in most neighborhoods without banks…’
by beckett929 on Feb 21, 2008 9:17 AM EST reply actions
the thing about all these ideas is that they won’t take the place of any existing ones…that’s something we should have all figured out by now.
The comercials will never ever ever ever get shorter…ever. Simple. CFB has ‘sold is soul’ so to speak (the rose bowl, the heisman, ect.)…we don’t have an Fing playoff because of money, why would anyone give a shit about the actual games if they don’t amount to anything anyway? Other than kick all blogs like this one and piss poor ones like mine.
Ok, i changed my mind, i’m good with the ads.
by big 11th blog !!! on Feb 21, 2008 10:01 AM EST reply actions
Come on, Orson. Michigan’s defensive front isn’t harder to stop than a ballistic missile. It just, you know, looked that way.
by Flop on Feb 22, 2008 8:38 PM EST reply actions

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