R.I.P., GATORADE MAN
Without Dr. Robert Cade, we'd have never known the joys of Brawndo, glowing sweat, Powerthirst, or the ti-zzight Keith Jackson ads where he dramatically overstates the effect of sugar, water, and salt mixed togther in a single beverage on the play of the Florida football team. (Hey, it worked, but Ray Graves probably had as much to do with a 70 win decade as Gatorade did.)
Cade, who died today of kidney failure, was the inventor of Gatorade, the wonder beverage launching an entire industry of obese child-fuel, and someone who shared an experience we had many a time in Gainesville: he scraped together around forty bucks and mixed up something that made him vomit.
"It sort of tasted like toilet bowl cleaner," said Dana Shires, one of the researchers.
"I guzzled it and I vomited," Cade said.
He's talking about the first batch of Gatorade. We're referencing just about any night between 1994 and 1997, but sure, it's the same feeling, more or less, minus the cold press of a jail cell against your face and waking up naked in the primate research facility. (Again.) We hope Cade didn't experience anything of the sort in his research or in his subsequent life as a researcher at the University of Florida, where he worked until his retirement in 2004.
Dr. Cade was eighty.
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Not a huge Gatorade fan, but, RIP dude.
Will they eulogize the guy who invented Red Bull in a similar fashion?
I imagine it written in all caps with plenty of exclamation points.
by Rival on Nov 27, 2007 3:40 PM EST reply actions
Ah, good ole Gatorade. Good for post-basketball practice or hangover rehydration.
by Biggus Rickus on Nov 27, 2007 3:42 PM EST reply actions
According to Mitch Headberg, you don’t have to be an athlete to enjoy Gatorade. You just have to be a thirsty dude.
by Katy on Nov 27, 2007 3:45 PM EST reply actions
With $100M in royalties (and counting), they should name the stadium after Dr. Cade, not that idiot orange farmer. Despite his wealth, you used to seee him driving a 30 year old Studebaker around. Cool dude.
Still love that the Seminoles won’t drink the stuff and only had water until Coke bailed them out by inventing Powerade.
by GoneGator on Nov 27, 2007 3:49 PM EST reply actions
Um, would someone like to debunk the following?
http://www.fanblogs.com/florida/006962.php
Personally, I don’t care who invented the stuff so much as who got paid from it, but if the link is true, all Gators should shudder.
by Coop on Nov 27, 2007 3:59 PM EST reply actions
Mixed it with vodka in a drink I called a lizard tail. Hey, that’s all she would drink. Thank you Dr. Cade.
by Earl Schlobodowicz on Nov 27, 2007 4:02 PM EST reply actions
Given that Universities usually carry proprietary rights over inventions from faculty working in their facilities, what was this guy’s take versus UF?
by macker on Nov 27, 2007 4:08 PM EST reply actions
Not buying the FSU stuff. They had a trust set up for the revenues.
by GoneGator on Nov 27, 2007 4:11 PM EST reply actions
Coop, I think the burden of proof would be on you to debunk the fact that Robert Cade invented Gatorade. After all, there’s a patent on file with the government and a large trail of royalties to follow to suggest that Cade and his colleagues are the ones who invented it. If you have anything other than innuendo and obscure conspiracy theories to offer as evidence, please do so. But in the meantime, don’t cast aspersions on a very decent man by insinuating he was a thief. He had a long career as a researcher that would have been successful even if he hadn’t invented Gatorade.
I met him a couple of times and found him remarkably humble, kind, and generous. He loved his wife very much, who he met while he was a resident at UT Southwestern here in Dallas. He said that they “met over a liver” — apparently she was a surgical nurse.
by baconboy on Nov 27, 2007 4:15 PM EST reply actions
Thank you for making the best mixer for any alcohol for college students that happened to have thirst-quenching abilities as a biproduct.
by BurritoBrosShits on Nov 27, 2007 4:15 PM EST reply actions
@ #6
I’m pretty sure that story is factually incorrect. I heard that actual name of the invention was “Seminole Fluid”, and no one but the Florida State cheerleading squad actually drank all that much of it.
Of course, that could have just been a joke I read somewhere. Who knows?
by Tebow_for_Heisman on Nov 27, 2007 4:18 PM EST reply actions
macker, I believe there was quite a bit of bad blood between profs and the school over the royalties in the 70s (this is decades before the schools had sophisticated intel. prop. groups), but in light of the product’s success through the 80s and beyond, those disputes are pretty well glossed over and everyone gets along now….
by panhandler on Nov 27, 2007 4:19 PM EST reply actions
One of my favorite “traditions” at KU games is when they end the ads for Gatorade over the PA with “Gatorade: Is it in you?” and the entire stadium/arena answers back, “NO!”.
by PeteJayhawk on Nov 27, 2007 4:25 PM EST reply actions
I still get goosebumps every time I see that commercial.
by TX_FL on Nov 27, 2007 4:25 PM EST reply actions
Yes, definitely a hangover cure. I bottle of that and a nutragrain bar = wakeboarding at 9am after being up ’til 3 drinking like a fish.
I gotta wonder if his kidney failure had anything to do with the massive amounts of salt in Gatorade.
by Brian on Nov 27, 2007 4:26 PM EST reply actions
As I said, I don’t care who invented it so much as who is getting paid over it, i.e. who patented the formula, but this is a common FSU assertion that has been made over many years.
I don’t think anyone stole anything from anybody so much as both entities came up with a combination of sugar, water, salt, and food coloring…
and Yellow #5, which we all know makes you impotent.
by Coop on Nov 27, 2007 4:27 PM EST reply actions
Gone,
Did you say $100 Million?
For inventing a beverage?
I’m in the wrong fucking line of work.
Those chemistry dudes know what they are doing.
by GamecockTony on Nov 27, 2007 4:31 PM EST reply actions
I like the “Paris’s Top Falls Off” ad that keeps coming up. Is there anyone who hasn’t seen her tits (or her giving a BJ or getting fucked by the eerie green light of night vision) at this point?
by Biggus Rickus on Nov 27, 2007 4:37 PM EST reply actions
Who DIDN’T wake up naked in one of the school’s research facilities? Thank Jebus for opposable thumbs, but the walk back to Austin was brutal.
by bitterhorn on Nov 27, 2007 4:51 PM EST reply actions
I’m actually in the field of commercializing university technologies, and I’ve never heard a whisper of “Gatorade was really invented at FSU”. That would be so easy for FSU to prove and I’m sure they would have wanted to, it would have been done long ago. Urban legend fueled by overcompensating. (But, hey, FSU had that Taxol synthesis patent that pulled in even more than Gatorade, so why fight?)
Gatorade is great because it helps me describe to others what I do for a living. “You know, like Gatorade?” “I’m looking for the next Gatorade.” etc. But it’s really a bad example because, as panhandler points out, it didn’t exactly go very smoothly. Cade offered it to the university, who didn’t know what the hell to do with it, so they passed on it (but not in writing). Then he started making major change off of it and UF wanted their cut, of course. Some measure of nastiness entailed, with the end result being UF getting money off the Trademark rights, which is up to about $10MM/year. If they hadn’t called it "Gator"ade (which the article suggests they almost didn’t do), I’m not sure UF could have gotten much of anything, especially after the patent expired which was probably over 20 years ago.
by HFS on Nov 27, 2007 5:00 PM EST reply actions
So this means that All Sport inherits the Earth? Fuck!
Hangover tip: Drink Gatorade before you go to bed, not when you wake up. Take it from a raging alcoholic, it works better that way.
by Allahver Fist on Nov 27, 2007 5:52 PM EST reply actions
As I sit here drinking a gin ‘n’ arctic blast gatorade, I say “Thank You Dr. Cade.” And damn I miss the old stokley glass bottles.
by white-boned demon on Nov 27, 2007 7:47 PM EST reply actions
oops, meant " gin ‘n’ glacier freeze gatorade". Got my Gatorade and Sonic flavors mixed up.
by white-boned demon on Nov 27, 2007 7:49 PM EST reply actions
?It sort of tasted like toilet bowl cleaner,? said Dana Shires, one of the researchers."
Huh. I’m wondering how she knew that.
by dtensor on Nov 27, 2007 10:28 PM EST reply actions
I’d like to thank Peyton Manning for supporting the Gators through his endorsment of Gatorade (and MJ, Derek Jeter, Mia Hamm et al)
If you can’t beat em, join em.
by You Are Tebows' Lunch on Nov 28, 2007 8:39 AM EST reply actions

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