Pizza chain Donatos is sponsoring a “No M” week in the leadup to the Ohio State/Michigan game. Customers are being asked to order without using Ms in their ordering, meaning loads of fun when the recently arrived refugee/asylee/immigrant taking your order has to ask you four times what the hell you’re saying because you needlessly drag an innocent letter into your hate-filled interstate rivalry with another football team. M never did anything to you but be M, assholes!

Given college students’ devotion to cheap, high-energy food like factory-made pizza, the promo makes sense, even if you really do get an air-horn in the face for using the letter M. (Perhaps this is just standard practice at Donatos: random air-horning of customers.) If it truly has caught on as much as promoters hoped, then Michigan fans can look forward to being called “otherfuckers” this weekend for a delightful change of pace from the usual.