IT’S TIME FOR THE NEXT LEVEL AT ASU.
The promo machine in Tempe cranks it up for the arrival of Dennis Erickson with the marketeer’s weapon of last resort: the door hanger. (HT: The immortal CliffX.)
Valuable Coupons On Back!!! Of course there are, but not the kind we’d expect from college football’s original prototypical piratecoach. No twofers for shots at Grizzlebee’s? No free app with your third birdbath margarita at Don Taco’s? No commission-free bail bonds for ASU ticket holders? No discounted jumbo containers of Anderson Cooper Silver Fox Hair Dye for the Mature Sexy Beastâ„¢ at the local Walgreen’s? The lack of synergy and Erickson branding is simply inexcusable, marketeers.
We’re disappointed, Arizona State. You may as well have used our favorite picture of Dennis Erickson ever–in fact, feel free to take it. It’s him loaded after 18 holes of golf in Hawaii driving his golf cart into a volcano. You just know he’d live to tell about it–anyone who coached the 1990 Miami Hurricanes can live through anything.
ASU Football–if it doesn’t work out, we’ll make Dennis Erickson drive a golf cart into a volcano.
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Is it wrong to be this irrationally excited about what’s going to happen in Tempe over the next 3 years? Literally, anything. Dennis Erickson is the perfect hire. They’ll be shaving points, doing rails in the locker room at halftime and making BangBus style porn in the back of the Greyhound with Kappa Kappa Gamma while Erickson drives hammered with a bottle of tequila in one hand and a maroon and gold tie wrapped around his forehead like a ninja headband.
And they’ll win 10 games a year until Satan decides the contract is up and pulls DE back to the hell fire and brimstone with the soul of yet another university in his back pocket.
Comment by Way Up North — January 28, 2007 @ 9:49 pm
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The key statement on the door hanger is this:
“Appearance in every BCS bowl except the Rose”
ASU fans have to be saying: “Darn, why do we have to play in the Pac-10″
As for the comment about getting walkup tickets in the PAC-10, just try getting some for a USC game when they are playing a reasonable opponent (i.e. get your Idaho tickets now, sports fans).
Comment by PCB — January 27, 2007 @ 12:09 am
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No ads for the Heart Attack Cafe or the Tilted Kilt?
What, has ASU gone Mormon or something?
Comment by JD — January 26, 2007 @ 9:47 pm
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By the way, if you were looking for a Grizzlebee’s ad, ask and you shall receive:
http://www.youtube.com/watch?v=u8T3yfXgRdE
Comment by Hawkeye Dan — January 26, 2007 @ 7:11 pm
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Wow. Even the softball players are hot at ASU.
That’s really saying something.
Comment by Hawkeye Dan — January 26, 2007 @ 7:09 pm
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GRIZZLEBEEEEEE’S!
Does anyone have any Grizzlebee’s vids? Can’t find any on YouTube or anything.
Comment by Mätt — January 26, 2007 @ 12:40 pm
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I prefer the Mike Price doorhangar with the free strip club pass on the back.
Now THAT’S marketing!
Comment by GamecockTony — January 26, 2007 @ 10:32 am
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grizzlebees….
COWABUNGA!
Comment by ESMjr. — January 25, 2007 @ 11:54 pm
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Seriously, have more Erickson players gone on to play in the NFL or gone to jail? . . . Double counting for players who did both is allowed.
Comment by Allaha — January 25, 2007 @ 6:29 pm
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Hey look, I can post an irrelevant link too! http://www.rhubarbinfo.com/recipe-pie.html#index_pie_47
Seriously though, there isn’t a stadium in the Pac-10 where you can’t walk up to the box office minutes before kickoff on most Saturdays and get seats. Kind of sad, actually. It’s a statement about the west coast culture and why they (we) can’t play defense.
This ad campaign is also our little way of saying “F basketball” to the folks in Tucson, just one day after getting pasted by them.
As for our standards regarding porn and booze, Dennis Erickson is more the rule than the exception. Hasn’t anyone seen “Shane’s World 29?” Yeah, that’s us.
Comment by Big Jon — January 25, 2007 @ 3:24 pm